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Why finding a manager is your #1 priority – All you need to know.

Updated: Nov 14, 2022

Do you know why you want to find a manager now?


To get introduced to the right people (Record labels, majors)

To get help building your image,

To create, update and actively share your Press kit

To build value around your artistic proposal

To multiply opportunities


To get introduced to the right people (A&R, other artist managers, publishers)

To build value around your material

To propose your material directly to the decision-makers.

To multiply opportunities

How does it work?

First, you must identify and qualify a professional artist manager already active in your genre and style.

Then, you introduce yourself, you share your best material (only), you explain your project in big lines, and you inquire about his management services fees. Never expect a professional to work for free.

Then, your only goal is:

1-) To make sure the manager foresees perspective for your project to work and is open to a deal.

2-) To set a meeting.

What next? 95% of the time, if he agrees to meet and/or represent you and your material, he will propose to act as an independent service provider "acting" as your manager, meaning he will ask for money to meet 1 to 4 decision makers and introduce you. Of course, you will have to pay for the service and the business lunch or dinner. The average may ask for 200 to 400 USD per meeting, but it can cost way more—there is no rule here. If the manager gets a deal for you (artist contract, publishing contract), he will propose to sign a management contract that predicts progressive results and may include fees and a percentage, for instance. Most of the time, you will be properly informed about the contract proposed, and you might sign a pre-agreement about it.

This is the short story here, of course; do you need to know more?


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Author : Fran Pelissou

Pic credit: Fotolia/shutterstock/istockphoto

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