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Music Business: The image comes first, before the sound...

Updated: Nov 14, 2022



Music Business: The image comes first, before the sound...

When you need to check or share a new artist, where do you go first, and what do you send?

A YouTube link...that's right! Today, more than ever, "music and image" come as one, like a package!


Look at the picture of this post. How great this female singer looks, right? Can you tell if she is a model or a singer? Maybe she has the voice of Kelly Kapoor in The Office—ouch.


"IT IS BECAUSE THE SPEED OF LIGHT IS FASTER THAN THE SPEED OF SOUND THAT SOMEONE MAY LOOK AMAZING BEFORE HE SOUNDS ... (VERY) DIFFERENT!"


While most indie artists spend their time and budget focusing on their sound and production, they usually neglect their image. It is a basic yet common mistake.


Never underestimate the power of sight in music!


In the music business, while talking about artist development budgeting, the usual ratio is 1/3 spent on recording for 2/3 spent on marketing. As an indie artist, you may consider that 50/50 is still a decent share between music and marketing.


Here are four recommendations that may help:


1- Paying for artistic and professional photos is "mandatory”!


As the saying goes, "If you only have a dollar in your pocket, go get your shoes shined." (meaning: "then you can go and look for a job") It may cost you at least 100 USD for a few good pictures (usually more), but it's the least you can do considering how much you've just spent to produce your music, right?


2- Avoid ghost artist profiles on social media. Choose the right one for you, then be present, be active, and be proactive.


3- Schedule your posts and feed your social networks like a pro = frequently.


4- Take care of your video clips as much as your audio.


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Author : Fran Pelissou

Pic credit: Fotolia/shutterstock/istockphoto

Email us if any question at contact@pitchmusiccenter.com


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