Launching and artist project: What is your avatar?
What is your artist avatar? Can you please explain /describe it? Is this question weird to you? Ok, I have another one: did you hire a coach to improve your live performance yet?
Hmm.. probably not. Unless you’ve had an opportunity to go on TV or perform in a professional tour/show, this is usually not where you spend your money first when you want to start implementing an artist project. This would be more like, "Yeah, let's save some money. We need that great mic and a few new plug-ins."
Well, let's stop there for a moment because it might be meaningful and save you a lot of time later on.
Priority #1: Define your artist avatar, then stick to it!
It is most important to visualize your artist image (avatar) and your material and performance "from the visitor" perspective.
1- Experiencing your artistic proposal in the real world from a visitor's point of view will make you understand how realistic, relevant, meaningful, and impactful your projection is and will allow meaningful or critical corrections. Now find a mirror...
2 - Look out for obvious artistic contradictions and fix them now.
Example: For instance, if you describe yourself, your avatar, your bio, and your genre as Pink ("So What") while your most nervous rock sounds like Suzanne Vega ("Luka"), then it is a problem. It will only show that you are not in control of your projection, your image, and your project. This contradiction happens ALL THE TIME and is spoiling your chances from day one.
Developing an artist's project begins with "finding your mindset," like an artistic posture, thoughtfully chosen and realistic, which resembles you when you stand in front of a mirror and that you are happy with.
ON/OFF: Like an actor, you must be able to embody your artistic avatar "in a snap."
An artist avatar is both an image and a mindset. Understanding this requirement is what makes the difference between an amateur and a professional. For the "pure ones," please don't oppose being natural and being prepared... The point is to be able to reproduce a show one day after the other, being consistent or improving the performance each time. This won't happen until you have worked on a routine and "triggers."
Now, I have a question for you: Are you able to pitch your artist profile and your material? How do you present yourself?
There is no good wind for whom does not know its destination.
Check out five pieces of advice before developing an artist project:
1- Define your artistic direction
Make your artistic direction obvious and intuitive for the audience, for the professionals, and for your future associates. As said earlier, search and fix any contradictions between who you want to be and who you actually look like from the audience's perspective.
2- Define your repertoire and tracklist. Don't shortcut this point. A repertoire is not just a song list. Just like on a restaurant menu, you can't bring cake and sugar before the main course. It is like being the captain of a cruise vessel; make the journey magical for whoever climbs on your vessel.
3- Set your budget and schedule. Money questions are predictable and crucial. Setting up the budget and an agenda for the expenses is needed at an early stage.
4 - Fix the contradictions you may bump into before sharing, talking, and building.
5 - Replace your belief with your knowledge. Be smart, be educated, read, and learn about all predictable subjects you will have to discuss at some point. Look for advice, coaches, and mentors. Pick and choose, don't stick to one.
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Author : Fran Pelissou
Pic credit: Fotolia/shutterstock/istockphoto
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